Good Practice 3

Bring together social media, analytic experts, and technology innovators to develop and produce compelling counter-narrative content.

Terrorist organizations and those recruiting FTFs are often adept at exploiting social media for recruitment purposes and messaging. By combining a high volume of professional content with strong audience appeal and call to action, these organizations can provide a compelling message to individuals susceptible to recruitment. While continuing efforts to remove criminal content related to terrorism from online fora, governments should consider focusing equally on producing their own strategic communications products conveyed through the appropriate channels, proactively approaching social media in the same way as terrorist and violent extremist organizations. Strong online content can have a high, positive impact on CVE activities related to the FTF phenomenon. In this regard, counter-narratives produced by victims of terrorism, and former terrorists, can be particularly effective.